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After a decade in consulting in Big 4 and boutiques, being familiar with will all modes of marketing, sales and deliverables leads to a mixed-feeling of what “value” is actually brought by consultants, who seem to be as needed for their skills as they are hated fo their price tag and use of buzz words.
good chain is not “best supply chain”, “easy value chain”, “magic block chain”, “transparent cold chain”. You will find below features on which the company was founded, and what they are intended to display, as being distinctive.
Last but not least, because fun does not need to be taken away from serious business, you will find a never-ending collection of self-mockery about what it is to be and to communicate like a “regular” consultant.
Consulting companies need to appear at the edge of innovation to keep clients interested, and their workforce busy. It means that trending concepts turn into click-bait to present this new “thing” as the way to the future, without which a company would not survive. Providing a blurry answer, but an answer nonetheless, is part of the bluff game to prospects. Of course we are in the game, check our white paper, webinar, lab demo, survey etc. Who will read, after all?
Consulting with plain English means that elements of language that are conceptual rather than practical are avoided. Superlatives and buzz words are avoided. What is marketed is what can be confidently done, what is new and risky is presented as such.
Consulting with peaceful English means that the intensity of competition does not need for rush and violence to infiltrate a company’s internal practices, language and behaviors. There is more to sustainaing a business than Command and Conquer. It’s finding the path and wording of least resistance for staff and customers.
Product lifecycles are shrinking, most profitable and admired companies are a couple of decades old, and yet we are flooded by reports, prospectives and visionary communication about 2025, 2030, if not 2050 or the end of the century.
Consulting with relevance means focusing on the relevant time range, and the relevant topics. This is the horizon of your next major investment, this is the side topics stuck in the long tail that could put the company at risk. Dreams and vision can initiate momentum during public or company events, but relevance is what will motivate change on a daily basis, and for a sustained duration.
Part of the commercial relationship between a company and its consultant relies on the fact that the company is buying suport to get what’s best in the industry, ahead and above competition. However, the starting point and particuliar context may not be what’s best for the company at this specific moment. Maturity comes in several steps, and methodlogies applied all come with their caveats, especially if rushed or if the gap to bridge is very large.
Self-cristicism is communicating clearly what could go wrong, and what steps need to be performed internally to prevent or mitigate these risks. Most of the time, it is committing time to build skills and change one’s way to work. Self-criticism is also explaning that the current solution or fix is not forever, and will not apply as effectively with a change of context. There is no “once and for all” solution in a fast changing environment.
What is to remember here is that it is not a commercial trick from the consultant to extend a project
Real or Fake consultant quote?
What does that even mean? Have you ever wondered what some of the fancy white papers or “research” are supposed to explain or demonstrate?
Through a quizz game, you are invited to guess whether a quote comes from the publication of a prestigious consulting company, or is a random assembly of buzz words and expressions.
You’re spending a lot of time on Linkedin. Looking for another job? Stalking to find who may now have a better “career”? Or simplify looking for some “inspirational” quotes, life examples?
Look no further and get back hours of your life. Save on coaching seminars. This is a collection of the most common or shared pieces of “inspirations” which should never have ended on Linkedin.
If you come accross content “worth” sharing in this section, feel free to send some through one of the contact channels listed below: